Rocky and Barbara Choate started Choate Monument Company in 1978, inspired by the belief that "every customer deserves individual attention at no extra charge." 

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Since that time thousands of people from the Brazos Valley and surrounding areas, as well as organizations such as the Texas A&M Foundation and the City of College Station, have entrusted their memorial needs to Choate Monument Company. 

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The Lord took Rocky home in October 2019, but his legacy continues today under the leadership of his and Barbara's daughter and son-in-law, Kimberly and Chris Ross (TAMU '94).